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Also, once your mobile notary business is ranked high on Google Maps, these results often spill over onto the regular Google search pages for the local search terms such as mobile notary in your area. This can help your business be seen by even more people searching for mobile notary services in your local area.
For example if you put in “plumber Redondo Beach” you’ll get back a little over 300 searches made. Now Redondo Beach is a town of about 63,000 so those are not bad results. Imagine if you could convert 10% of those searches into service calls. At an average of $150 per call, you would be increasing your monthly revenue by $4500.
Videos- Google loves videos, they bought YouTube after all. So if you have a video about your business and what you do, post it on your Google Places listing.
What about your website content? Is it relevant to your visitors? Is it compelling them to take action and buy from you once they’re on your pages? What would persuade you to buy from you? Are you calling them to action on each page? If you don’t ask them to call you, what do you expect them to do? Not calling you, not buying from you and going away may be exactly the message they’re getting from you.
And if you get a high map listing that spills over to the regular web search results your listing will include a direct link to your website along with a link to your Plus Page.
Pay Per Click advertising – This is a method that will bring in the most local customers, but it can also get very expensive if you don’t know how to do it right. You need to take time to educate yourself on how to use this method.
Consider this for a minute. Your local business opponents are similar to you. If you own a beauty parlor then just what makes you different from all the other beauty parlors in the city? If you own an automobile dealer then exactly how do you stick out? Or a restaurant? No matter what kind of company you own there is more than likely competition in your business in your town. So just what makes you unique enough to dominate local search results? The honest truth is quite possibly absolutely nothing?
This year all three search giants have improved and when it comes to local search they have really stepped up their game. So how do they do it? After reading all of the patent changes and using a little common sense we see some trends. A high priority is given to government records like business licenses and permits. You would be amazed how many businesses don’t have a business license or permit. Some areas don’t require them either.
Local marketing can also be done face-to-face. Simply schedule an appointment with the head of a company and see what comes forth. Just make sure to keep everything professional. Specifically, this means make your meeting like a business seminar. Use professionalism and tact to convince a company they should stick with you.
Online Yellow Pages. YellowBook, site (http://www.wikidot.com) Dex, and others are a good way to get listed on the internet in yellow pages. Yellow pages are not used much anymore, but an online listing can get you some high quality backlinks.