Intercultural Communication and Ideology
by Adrian Holliday
Intercultural Communication and Ideology – Click Here
- Language: english
- Author: Adrian Holliday
- Release date: December 29, 2010
- ISBN: 9781847873873 (1847873871)
- Format: paperback, 222 pages
- Publisher: Sage Publications (CA)
About The Book
This book critically examines the main features of intercultural communication. It addresses how ideology permeates intercultural processes and develops an alternative ‘grammar’ of culture. It explores intercultural communication within the context of global politics, seeks to address the specific problems that derive from Western ideology, and sets out an agenda for research.
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